Very excited to share that I am the star of the latest episode of the Business Buzz podcast aimed at the small business community, called ‘Old Dogs and New Tricks’! The episode is called Vinegar. To listen and find out why, click here.

Today is ‘Get to know your customers day’ so I thought I would bring it to life by shining a spotlight on one of Pebble Marketing’s customers.

Sliced Bread Animation is an animation and technology studio based in East London, that has unrivalled reputation for offering complete and seamless project management, partnering with clients to create innovative, original multi-platform digital content strategies.

Since its inception by Jamie Denham and Christina Vilics, Sliced Bread continue to help international and national companies mainly in pharmaceutical, construction, transport and FMCG industries to deliver messages or even stories in an engaging and immersive way through animation, augmented reality (AR), virtual reality (VR), App development through to E–learning.

Pebble Marketing UK has been working with Sliced Bread for over five years, following up on inbound leads and engaging with the right decision maker (internal communications manager, marketing manager/directors, learning and development managers) through exploratory calls, and having a conversation to understand:

  • What their project needs are
  • Who their target audience is
  • If it’s internal or external communication
  • How they want the project to be delivered – through the mediums of animation/, AR/VR, e-learning
  • When they’d like the project to go live

We’ve been fortunate enough to connect and have conversations with senior managers from Coca-Cola, Red Bull, Reckitt, Barclays Bank, Church and Dwight, Transport for London, Boehringer Ingelheim and many others in their targeted industries, to get a deep understanding of the messages they’re trying to convey to the audience, its timelines and budgets

To learn more about how Pebble Marketing UK can help you engage with your next client, with end-to-end telemarketing campaign encompassing telesales, lead generation and business development, get in touch for further information. 

No matter where you are on your business journey, whatever you call yourself – a solopreneur, entrepreneur, indibusiness, whether you’re a team of 1 or 25 or have been trading for 6 months or 12 years – we all find ourselves in a business rut at one point or another.

Just over two years ago, I was stuck in a business rut. Working in my business for 12 years had left me feeling depleted and short of motivation, energy and enthusiasm.  I was ready to chuck in the towel – but not ready to face my peers as a failure. I reached out for help and attended my first Business Spa.

I quickly realised that the wealth of knowledge and expertise in the room brought by its members would be worth the membership itself.  The Business Spa’s ‘S.M.I.L.E’ values really rang true in what it delivered in support, motivation, inspiration, learning and expertise.  I had found my business “tribe”. 

 Belonging to the Business Spa has given me structure, support, mentors and coaches that have propelled me and Pebble Marketing UK forward over the past couple of years, while the world around us has been challenging and unstable. But now, I am proud to say that I have graduated from The Business Spa Class of 2021. 

I have gained not only mentors who provide advice with their wealth of expertise, but members who have become business associates and friends.  This has fortunately resulted in an expanded client portfolio, enabling me to grow my business.

And now, Pebble Marketing UK makes its next splash at Opendoorz – Oxfordshire’s premier professional networking group.

People set up new businesses around the UK every day. Usually it’s because they have a passion for something or are great at something. For me at Pebble Marketing, it was because I love to talk! But the day-to-day running of a business involves many more tasks than just doing the thing you love, like invoicing and monthly finances, admin, IT, marketing and sales. Very few people are good at all of these things and even fewer small business owners would have the time to do them all.

In a LinkedIn poll last month, I asked the question, ‘why do you outsource?’ The responses were split 50/50 between ‘Don’t have time’ and ‘No skills or resources’.  Then in a separate poll I asked, ‘what do you outsource?’

  • Admin – 45%
  • Telemarketing / sales – 27%
  • IT – 18%
  • Social media / SEO – 9%

If we look at the top 2 answers, they fit in with the responses to the ‘why’ question. Admin can be time-consuming but is an important element of running an efficient business. Finding customers is vital to growing any business and spending time doing telemarketing or making sales calls can be an excellent way to do this, but many small businesses don’t have the time or resources to dedicate to it. Some business owners may not like making the calls themselves, so put it off.

Outsourcing can free up time to concentrate on the core activities of a business, with the other jobs done in a more efficient and cost-effective way. It can also give you some free time. Nobody wants to work 24 hours a day! Business owners need downtime to avoid a build-up of stress that could affect their health and ultimately have a negative impact on the business.

Finding the right outsourcing partner is key to making the process go smoothly. Spend some time agreeing what needs to be done upfront and communicate regularly. It may be the key to growing a business without spending 24 hours a day doing it.